Minor Project
Minor Project
Wang Zi Long / 0361141
Bachelor of Design (Hons) in Creative Media
Minor Project
Bachelor of Design (Hons) in Creative Media
Minor Project
INSTRUCTION
PROJECT1
In the first session, we were introduced to the course’s overall structure and task flow. After selecting our topic, we promptly established our project group.
To start the project, we conducted preliminary research in class on tire technology and the collaborating company to build a clearer understanding of our task.
Fig1.1： Information Collection
In the second week, we arranged meetings with four different engineering teams to learn about their project goals and technical requirements. Eventually, we chose to partner with Group Synergy, led by Boon Hean.
Fig1.2 ：Communication Meeting
Fig1.3 ：Communication Meeting
Simulated Target Users
Fig1.4 ：Simulated Target Users
We made another revision to the information about the user roles.
Fig1.5 ：The modified user role
Once the user simulation was completed, we moved on to constructing the user journey map, identifying user needs and behaviors throughout the interaction process.
Fig1.6 ：USER JOURNEY MAP1
Fig1.7 ：USER JOURNEY MAP2
Fig1.8 ：USER JOURNEY MAP3
Questionnaire and Interview
Fig1.9 ：Questionnaire and Interview
Organize Data and Draw Conclusions
After defining our target users, we implemented both offline interviews and a questionnaire to collect user feedback.
Fig1.11 ：Questionnaire score difference data statistics
Fig1.12: Interview data collection
Organize Data and Draw Conclusions
With both the interviews and surveys completed, we compiled the results and inserted our conclusions into well-organized data tables.
Fig1.13: insights discovery
Fig1.14: problem statements
Fig1.15: How Might We ...?
Collect ideas / Customize Plans
Fig1.16: Ideation 1
Fig1.17: Ideation 2
Fig1.18: Final Idea
We proposed designing a new logo that aligns with the brand identity and creating a promotional poster using the slogan “More KM, Less RM”.
References and Mood Boards
Fig1.19: font and logo
Fig1.20: Key Visual and Mood Board
Finished Product
Campaign Masthead
Fig1.21: logo 1
Fig1.22: logo 2
Fig1.23: logo 3
Fig1.24: White on black background
Campaign Key Visual
Fig1.25: Campaign Key Visual
Proposal Slide
Fig1.26: Proposal Slide
PROJECT 2
After several rounds of consultation with Mr. Mike and the engineering team, we outlined the event details and broke down the project into specific assignments.
Fig2.1: Venue layout and equipment setup
Fig2.2: Social Media post
Fig2.3: Website
Fig2.4: Website & APP
Fig2.5: Crew Merch 1
Fig2.6: Crew Merch 2
Campaign Masthead
Fig2.7: logo 1
Fig2.8: logo 2
Fig2.9: logo 3
Fig2.10: White on black background
Campaign Key Visual
Fig2.11: Key Visual
Billboards and Bridge Banners
Fig2.12: billboards1
Fig2.13: billboards2
Fig2.14: billboards3
Reality and the In-Store Effect
Fig2.16: Mirco-Activation booth
QR code and "The Smart Lane Crew" Sign-Up
Fig2.17: QR code
Fig2.18: "The Smart Lane Crew" sign-up
Fig2.19: mockup 1
Social Media Posts
Fig2.23: Teaser Post
Fig2.24: Smart Lane Post
Fig2.30: Promotional post 1
Fig2.31: Promotional post 2
Fig2.33: Promotional post 4
Car stickers
Fig2.36: car sticker Display on the vehicle
Fig2.37: car sticker Display on the vehicle
Fig2.38: car sticker Display on the vehicle
Merchandise for crew members
T-shirt
Fig2.40: White T-shirt
Screen Display Animation
Screen display animation link: MP car animation – Figma
Fig2.44: Screen display animation.
Following Mr. Mike’s advice that offline campaigns are more impactful, we developed several face-to-face promotional activities to enhance our outreach.
POP-UP Booths
Fig2.45: Mockups
Fig2.46: Mockups
Fig2.47: Offline
Fig2.48: Offline
GUERILLA MARKETING IDEA
Fig2.49: idea
Fig2.50: mockup
FINAL PROJECT
FEEDBACK
week1：We finalized the topic and formed our working group.
week2：Together with newly added team members, I attended cross-disciplinary discussions with engineering students and established a workflow with defined goals.
week3：This week focused on modeling our target audience and drafting both questionnaires and interview templates for data collection.
week4: The simulation data lacked sufficient precision and reliability, prompting a need for additional and more structured input.
week5: We placed strong emphasis on organizing and executing the interview and survey tasks.
week6: We refined the questionnaire wording for clarity and opted for a more suitable platform to improve distribution efficiency.
week7: All data from the surveys and interviews were sorted, and we formulated five key insights based on the analysis.
week10: We were reminded to closely examine how the device is used and its physical dimensions, as these factors are vital and cannot be ignored.
week11: All visual designs had to consistently reflect the slogan “More KM, Less RM – Smart Lane”.
week13: The team continued advancing project tasks and completed the interface for the web login page.
week14: We consolidated all visual materials into a single Google document for final review and presentation.
Reflection
Experience
Throughout the project, we worked in collaboration with the engineering team to visually interpret their tire friction simulation device. We encountered communication barriers, especially during the 3D modeling phase where not all structural details could be accurately represented. Nonetheless, we gained substantial practical experience.
Observation
During collaboration, it became clear that we lacked sufficient technical understanding of the device. Mr. Mack stressed the importance of proactively engaging with the engineers. As designers, it was our duty to grasp the technical context thoroughly, which would allow for a more effective and accurate design output.
Findings
This collaborative experience taught me that the cornerstone of cross-functional teamwork is open communication. Timely questions and discussions are essential. Only through mutual understanding can the project proceed smoothly and successfully.
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