15 October 2024 - 11 November 2024 WANG ZILONG (0361141) Advanced Typography | Bachelor of Design in Creative Media | Taylor's University Task 2: Key Artwork List Lecture Introduction Progress Submission Feedback Further Reading Reflection LECTURES Week 5 AdTypo_5_Preception And Organisation Perception & Organisation Perception is “the way in which something isregarded, understood, or interpreted.” Preception in typography deals with the visual navigation and interpretation of a reader via contarst, form and organisation of the content. Contrast There is several methods to create contrast (by Rudi Ruegg): Light/ Bold Condense/ Extended Organic/ Machined Roman/ Italic Small/ Large Negative/ Positive Serif/ Sans serif Ornate/ Simple Red/ Blue Fig 1.5.1 Type of Contrast (by Rudi Ruegg) Besides, Carl Dair adds two more principle: 1) Size Contrast in size provides a point for reader’s attention to be drawn. For instance, we will obviously see the big letter first before the s...
