Application Design Task 2 Interaction Design Proposal and Planning

21 October 2024 - 12 November 2024

WANG ZILONG(0361141)

Application Design II| Bachelor of Design in Creative Media | Taylor's University

Task 2: Interaction Design Proposal and Planning

Introduction

The Figma Link For Task 2

Overview

APP Flow Mapping

Purpose: 

Application flowcharts provide a panoramic view of the application navigation structure, showing the relationship between each page and the user operation path. Through the flow chart, the team can intuitively understand the overall structure of the application, identify obstacles that users may encounter, and optimize the experience. In addition, it can help developers clarify the logic and data flow between pages to ensure efficient and orderly development.

Advantages:

The user path is clear and easy to understand, especially for first-time users, which can reduce the learning cost.

The entrance and exit of the main tasks are clear, which helps users quickly complete their goals and reduce the loss rate caused by complex navigation.

The process design is logical and the various parts are coordinated and orderly, making user operations smoother and improving satisfaction.

Improvement:

Add annotations of user intent at each stage, such as "users want to find products" or "users are viewing payment details", to make the process more descriptive and user-friendly.

Highlight potential bottlenecks or user loss points, such as too many operation steps or hidden important functions, to facilitate subsequent optimization.

Design branch processes for different user roles (such as novices, ordinary users, and advanced users) to meet personalized needs while enhancing user participation.

Master Plan

Purpose: 

The master plan is the core guidance document for application development, which clarifies application goals, user portraits and technical implementation paths to ensure consistency in team collaboration. By defining design strategies, the master plan provides a direction reference for the development team and the design team, while reducing the cost of cross-departmental communication.

Advantages:

The user demand analysis is detailed and highly consistent with the application goals, ensuring that the project starts from the user's perspective.

Provide a unified design framework to ensure consistency in visual style, functional logic and technical implementation, and avoid repeated design or development.

The functional modules are divided reasonably and the tasks are clearly assigned, making the development progress more controllable.

Improvement:

Add a competitor analysis section to analyze the advantages and disadvantages, optimize design decisions and enhance market competitiveness.

Emphasis the flexibility of future functional expansion, and support long-term development needs through technical architecture planning.

Use data analysis and user feedback to guide design priorities, focus resources on high-impact functional modules, and improve development efficiency and user satisfaction.

Sign up page

Purpose: 

The registration page is the first point of interaction between new users and the application. Its design directly affects the user's first impression of the application and willingness to use it. A simple and intuitive registration page can reduce user churn and lay a good foundation for the use of subsequent functions.

Advantages:

The page design is simple and intuitive, and the input fields are clear and unambiguous, reducing the user's cognitive burden and operational pressure.

Provide a variety of registration options (such as email, mobile phone number, social media account login) to adapt to the habits of different users and increase friendliness.

Improvement:

Add a password strength reminder function to inform users of password security in real time and help users set up a safer account.

Add a registration progress bar or completion confirmation animation to enhance the user's feedback on the completion of the operation and improve the experience.

Provide a trial or guest mode to allow users to experience core functions before registration and enhance their trust and interest in the application.

Onboarding page

Purpose: 

The onboarding page introduces the core functions and value of the application to users through vivid visual effects and concise text, laying the foundation for the subsequent use process. It is an important part of attracting user interest and increasing the retention rate of application downloads.

Advantages:

Using high-quality images and animations, coupled with concise text descriptions, can quickly capture the user's attention.

Focusing on the unique selling points and main functions of the application helps to enhance user interest and trust.

Improvement:

Introducing interactive elements or gamification design, such as sliding to unlock functional modules or clicking to view detailed introductions, to enhance user participation.

Provide a "skip" option for returning users to reduce the interference caused by repeated content to users, while speeding up the entry to core functions.

Add information on data privacy and security commitments in the onboarding page to enhance user trust, especially in applications involving sensitive data.

Homepage

Purpose: 

The homepage is the core interface that users come into contact with after entering the application. It carries the main function entrance and navigation tasks and is a key part of the user experience.

Advantages:

The layout is simple, the core functions are obvious, and it helps users quickly find the required operations.

The search bar is prominently designed to facilitate users to directly access content or functions and improve usage efficiency.

Improvement:

Implement personalized content recommendations and provide customized information based on user historical behavior, such as commonly used functions or content of interest.

Add appropriate animation effects to key functions or newly launched features to guide users to focus on key areas.

Add dynamic update modules, such as real-time notifications, event recommendations, or hot topic displays to keep the page dynamic and attractive.

Content details page

Purpose: 

The content details page is the main window for users to gain in-depth understanding of a specific project or topic, and plays a key role in information transmission and user decision-making.

Advantages:

The page layout is clear, the levels are distinct, and important information is highlighted, which is convenient for users to quickly browse and understand.

High-quality visual content is combined with text information to enhance the attractiveness and persuasiveness of information.

Improvement:

Add user comments or rating modules to provide users with social proof and decision-making references.

Integrate related content recommendations at the bottom of the page to guide users to explore more information and extend their stay time.

Provide sharing functions to support users to forward content to social media or friend communication tools to increase dissemination.

Market page

Purpose: 

The market page displays the products or services available for purchase or interaction in the application, which is an important part of the conversion rate.

Advantages:

The grid layout optimizes content display, which is clear and intuitive, and convenient for users to quickly browse and compare.

Provide filtering and sorting functions to help users quickly filter out products that meet their needs and improve efficiency.

Improvement:

Highlight limited-time discounts or best-selling products, and use psychological effects to increase the desire to buy.

Add product comparison function to allow users to view detailed information of multiple products at the same time, helping them make more informed choices.

Use richer labels (such as new products, discounts) to attract users' attention and improve page vitality.

                                           

Price Slider

Purpose: 

The price slider provides users with an intuitive way to control their budget, making it easy to set price ranges or filter product ranges.

Advantages:

The slider design is simple and intuitive, easy for users to operate and provides quick feedback.

The label showing the price range is clear, and the user's understanding cost is low.

Improvement:

Show a preview of the number of products in the price range, provide real-time feedback on the filtering effect, and improve operation efficiency.

Provide manual input function to facilitate users to accurately adjust the price range to meet the habits of different users.

Update the page display content immediately when the slider is operated, and increase the smoothness of the interactive experience through micro-animation.

Payment interface

Purpose: 

The payment interface is a key link for users to complete transactions. Its security and convenience directly affect the user's purchasing experience and trust.

Advantages:

Support multiple payment methods (such as credit cards, digital wallets), adapting to the needs and habits of different users.

The cost and fee details are transparent, enhancing users' trust in the payment process.

Improvement:

Add a progress indicator to the multi-step payment process so that users can clearly understand the stage and reduce anxiety.

Introduce the "one-click payment" function to simplify the payment process for returning users and improve efficiency.

Provide solutions after payment failure, such as trying again, switching payment methods, or contacting customer support.

Profile page

Purpose: 

The profile page is the main interface for users to view and manage personal information, supporting privacy settings, preference adjustments, and account management.

Advantages:

The information display layout is clear, the modules are divided reasonably, and the user's operation efficiency is improved.

The editing entrance is conspicuous and easy to access, and users can update their information at any time.

Improvement:

Introduce gamification design, such as unlocking badges or achievements, to encourage users to improve their profiles.

Add privacy and data sharing settings modules to enhance users' sense of control over data security.

Provide account activity record function to help users track recent operation history and improve transparency and security.

Reflection

This task conducted a comprehensive analysis of the 11 core modules of an application, and deeply explored the design purpose, existing advantages and feasible optimization directions of each module. On the basis of clear logic and rigorous structure, a practical improvement plan was formed. These improvement suggestions are centered on improving user experience, focusing on the convenience of user operation, the smoothness of interaction and the overall satisfaction of use, and fully considering the actual application scenarios and user needs. At the same time, combined with industry practices and innovative design concepts, innovative ideas such as personalized recommendations, gamification design, and data privacy commitments are introduced to strive to enhance the user stickiness and market competitiveness of the application.

In the specific implementation, the analysis of all modules is carried out around the best practices of user experience design. For example, in the optimization of the registration page, the possibility of new user loss is reduced through the introduction of password strength prompts, completion confirmation animations, and trial modes; in the improvement of the payment interface, transparency and ease of operation are particularly emphasized, and user trust and payment efficiency are improved by adding payment progress indicators and one-click payment options. In addition, suggestions such as personalized content recommendations on the homepage, interactive design of the guide page, and social sharing functions on the content details page also provide innovative development directions for the application from different angles.

However, there are certain limitations in this analysis. On the one hand, the analysis process lacks the support of user behavior data, and the improvement suggestions are mainly based on theoretical experience and industry trends, and have not been verified in combination with specific user scenarios; on the other hand, some suggestions (such as personalized recommendations, dynamic content updates, and other functions) may require higher technical investment in actual implementation, and feasibility assessment and resource planning are required. In addition, the lack of depth in competitor analysis also makes the accuracy of the suggestions in industry positioning slightly insufficient.

Overall, this task provides detailed analysis and specific action guidelines for application optimization, focusing not only on short-term user experience improvement, but also taking into account the flexibility and innovation of future development. In the future, by introducing user behavior data, conducting in-depth competitor research, and combining technical implementation evaluation, further verification and improvement of improvement suggestions will ensure that these optimization directions are effectively implemented, laying a more solid foundation for improving user satisfaction and enhancing market competitiveness of applications.