Advanced Typography Final Compliaction

23 September 2024 - 17 December 2024

WANG ZILONG(0361141)

Typography | Bachelor of Design in Creative Media | Taylor's University

Final Complication&Reflection 

List

Task 1: Typography system & Type & play

Task 2: Key artwork & Collateral

Task 3:Type exploration & Application

Submission

Task 1A: Exercise 1 Typographic System

fig 1.1 Axial System

fig 1.2 Bilateral System

fig 1.3 Dilatational System

fig 1.4 Grid System

fig 1.5 Modular System

fig 1.6 Radial System

fig 1.7 Random System

fig 1.8 Transitional System

Task 1: Exercise 2 Type&Play

fig 2.1 the image selected 

fig 2.2 letter extraction

fig 2.3 the font poster

Task 2A: Key artwork

fig 3.1 the black wordmark with white background

fig 3.2 the black wordmark with white background

fig 3.3 the colour palette

fig 3.4 the scarlet wordmark with black background

fig 3.5 the scarlet wordmark with grey background

Task 2B: Collateral

fig 4.1 the coldhat mockup

fig 4.2 the T-shirt mockup with blackground

fig 4.3 the t-shirt mockup 

fig 4.4 the sunglass mockup

fig 4.5 the mockup of the whole collateral

Task 3: Type Application and Exploration

fig 5.1 the font presntation 1

fig 5.2 the font presntation 2

fig 5.3 the font presntation 3

fig 5.4 the font presntation 4

The font application 

fig 6.1 the font application 1

fig 6.2 the font application 2

fig 6.3 the font application 3

fig 6.4 the font application 4

fig 6.5 the font application 5

Reflection

Experience

The journey through three interconnected tasks—Typography System & Type Play, Key Artwork & Collateral, and Type Exploration & Application—has been an enriching experience that pushed the boundaries of my creative and technical skills. Each task allowed for a deep dive into different aspects of typography and design, providing opportunities to experiment, refine, and innovate.

In the Typography System & Type Play task, I explored the foundational elements of typography, experimenting with structure, hierarchy, and creative distortion. This phase was pivotal in developing a typographic language that seamlessly integrated with the fractured aesthetic of the key artwork. Moving into Key Artwork & Collateral, the focus shifted to merging these typographic elements with symbolic imagery, particularly the dragon motif, to create a visually cohesive and emotionally resonant centerpiece. Finally, Type Exploration & Application expanded the design into real-world applications, testing the versatility and impact of the typographic system across various mediums, including lifestyle products and animated media.

Observation

A few critical observations emerged during this process. First, the interplay between type and imagery proved essential in maintaining thematic coherence across different formats. The fractured typography—a recurring visual theme—needed to adapt while retaining its symbolic weight, a challenge that required meticulous adjustments in each context.

Second, the role of color became increasingly apparent. The black, red, and gray palette, initially chosen for its dramatic contrast, evolved into a unifying thread that tied the project together. Its deliberate application across tasks enhanced visual continuity and amplified the design’s emotional intensity.

Finally, the integration of motion in the animated key artwork underscored the importance of storytelling in typography. The transition from static to dynamic elements revealed new layers of narrative potential, elevating the artwork’s impact and engagement.

Findings

The project yielded several valuable insights:

Typography as a Flexible Medium: Typography is not just a functional tool but a versatile medium for storytelling and emotional expression. The fractured type in this project demonstrated its capacity to convey themes like resilience and unity effectively.

Adaptability Across Mediums: Designing for both static and dynamic applications highlighted the need for adaptability. The type system’s ability to transition seamlessly from print to animation to merchandise reinforced the importance of scalability and versatility in design.

Narrative Through Design: The synthesis of type, imagery, and motion revealed the power of design to tell compelling stories. This finding will inform future projects, encouraging a holistic approach to combining elements for maximum impact.